Broken Records

Largest athlete shoe endorsement deal

The current largest athlete shoe endorsement deal record is $1 billion, held by LeBron James (Nike), set on December 7, 2015. Last checked October 14, 2026.

$1

billion

LeBron James (Nike)

2015

Holder
LeBron James (Nike)
Record
$1 billion
Exact figure
About $1 billion
Date set
December 7, 2015
Last checked
October 14, 2026

Sources

Spotted an error or a newer record? Use the form below with a source link.

Spotted something out of date?

Know a different record we're missing? Tip us off

Get an email when records fall

Every Monday: the world records that were broken or newly set that week. Unsubscribe any time.

More sports business records